Avoiding Common Market Research Mistakes

Featured Speaker

Stephanie Davila

Head of Research & Insights

VoC • CX Operations

Stephanie Davila is a CX and research leader specializing in Voice of the Customer, Qualtrics, and AI-enabled insights. She leads enterprise VoC and experience measurement programs at One Inc, translating customer feedback into clear priorities for product, marketing, and operations. By modernizing Qualtrics survey design, governance, and AI-assisted analysis, she has improved signal quality and executive confidence while supporting NPS improvement and informing major initiatives including CCaaS modernization and HubSpot migration. Grounded in Lean Six Sigma (Green Belt) and ITIL Foundations, she brings a disciplined, systems-driven approach to CX—partnering closely with senior leaders to ensure VoC drives decisions, not just reporting.

In today’s competitive market, understanding and effectively utilizing market research and advisory is paramount. However, knowing how to avoid common pitfalls and guarantee good results is equally essential. Learn about the best practices for growing accounts and guiding each customer through their journey.

WATCH TO LEARN:

• Avoiding common market research mistakes
• Ensuring reliable and actionable results
• Growing accounts and supporting customers effectively