You’re Doing It Wrong! Common Market Research Mistakes

Featured Speaker

Zack Sneider

Head of Advisory and Market Research

Zack Sneider is the Head of Advisory Services at Red Pepper, bringing over 15 years of vendor-side market research experience spanning concept tests, ad tests, pricing studies, and complex segmentation projects. His career has been defined by bridging sales, product, and marketing teams to maximize client value, with a consistent focus on how Qualtrics can reduce costs, accelerate insights, and unlock new capabilities to solve real business problems.

In today’s competitive market, understanding and effectively utilizing market research and advisory is paramount. However, knowing how to avoid common pitfalls and guarantee good results is equally essential. Learn about the best practices for growing accounts and guiding each customer through their journey.

WATCH TO LEARN:

• Avoiding common market research mistakes
• Ensuring reliable and actionable results
• Growing accounts and supporting customers effectively